Comfort, Style, Tradition — That’s “The Southern Standard”

THE SOUTHERN STANDARD

“THE SOUTHERN STANDARD is not just our name… it’s how we live.”
At Southern Standard, we believe the South is more than a place on the map — it’s a way of life. Our brand was built to honor the values that make southern living unforgettable: tradition, grit, community, and a deep respect for the outdoors.
From graphic tees that carry a touch of southern pride to trucker hats made for long days in the sun and nights by the fire, every piece of apparel we design reflects the lifestyle we know and love. Whether it’s the quiet of a duck marsh at sunrise, or the comfort of a small-town gathering, Southern Standard is with you every step of the way.
We’re more than a clothing company. We’re a reminder of what it means to slow down, live proud, and wear your roots with pride. When you put on Southern Standard, you’re not just wearing apparel — you’re carrying a piece of the southern lifestyle wherever you go.